Sony, Canon and Nikon set to combat deepfakes with digital signature tech in future cameras

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AI shook up the photography world in 2023, from fooling judges to win photography competitions to the proliferation of deepfakes with real-world ramifications, such as a depiction of an explosion – which didn’t happen – outside the Pentagon that caused markets to briefly dip. 

Deepfakes can be amusing (the Pope in a puffer jacket, anyone?) but they can also be used to spread misinformation, and as AI image generators become more powerful, it’s becoming increasingly difficult to tell the real photos we see online from fake ones.

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